HHBC Library Client Proposal

Purpose Statement: To provide a fun and central form of communication between Heather Hills Baptist Church’s youth group, its members, and guests

Objectives:

• To inform students about and orient them with Heather Hills Baptist Church’s youth group
• To provide a tool of communication between the youth group, its members, and guests
• To maintain an active calendar, along with online registration
• To provide links to other mediums of communication, such as email and Facebook




Competitor Sites:

1. Valparaiso University’s InterVarsity for Christian Fellowship Organization – http://www.valpo.edu/organization/ivcf/
• Pros
- Links are in a convenient location on the left side of the page.
- The flow of the website is nice.
- Information is short and concise. It is not erroneous.
- Logo is in a prominent position; it does not change when other links are pressed.
- Website design stays consistent.
• Cons
- Uses some slangy / obnoxious words.
- Has to many categories; it exceeds nine.
- Text in upper right hand corner flashes when hovering links; this is distracting and unprofessional.
• Foot of the Cross Church (a church near Indiana University’s campus) – http://fotc.us/web/Home.html
• Pros
- The colors on their website appeals to their audience.
- Has good use of logos and headings.
- Has very good use of navigation; it stays within the ±7 categories.
- It uses pictures appropriately.
• Cons
- The contact information at the bottom is a very small font, and the thumbnail logo overlaps this information.
- Some syntax on the webpage is a little childish.
- Weird “mystery meat” navigation when first going to the web page.
• Epworth United Methodist Church’s Youth Group –http://www.epworthindy.org/youth-group.php
• Pros
- It has a decisive calendar.
- It makes a good use of headings.
- Manageable navigation.
Cons
- Overuses pictures.
- It has a lot of text on one page; it should break the text up some more.
- The web page doesn’t really appeal to its target audience.




Our Advantage:

This site will provide all of the amenities that the other sites have, such as target-appealing colors and design, easy navigation, and precise text. Our site will be a fun and welcoming place, as well as a place that will be able to facilitate communication.





Our Target Audience and Its Demographics:

Our target audience are from ages 12 to 18, hitting the preteen, teenage, and young adult audience. They are mostly Caucasian and conservative, coming from middle-class homes. However, our youth group does not discriminate on the basis of race, color, national origin, sex, or disability.





Storyboard One





Storyboard Two





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