Rose Galley
3/24/11
HHBC Library Client Proposal
Purpose Statement: To provide information about the Heather Hills Baptist Church library to users.
Objectives: The library site should promote usage of the library, share what books and materials are available, and provide a convenient way to contact librarians and learn more about the library while promoting increased discussion of books and soliciting donations of materials and money.
Pros: The site prominently places its well-designed logo in the upper right which catches your attention. Many navigation links are located down the left-hand side which makes it simpler to find things. The site contains social media applications which make it seem more modern. The site’s content is short and utilizes white space well. The site is very consistent with its design.
Cons: This site has too many links in the navigation bar. The text and background contrast is very poor in the navigation area which makes navigation difficult. Main navigation is at the bottom of the page which is confusing. This site is very shallow as well.
Pros: Only nine navigation links exist. Text is short and simple to read. The site is very consistent with its design. Its purpose is very clear and it meets this purpose well.
Cons: Navigation is on the bottom of the site below the fold. This makes navigation very difficult. Color choices are very bright and garish which distracts from the site.
Pros: Consistent design throughout the entire Web site. The use of color and contrasting text and background colors is excellent. It has good placement and use of logo.
Cons: It is very difficult to find the library page. It is a one page site. It doesn’t contain very much information. Navigation is only available through drop-down menus.
Our Advantages: We will provide an easy to navigate site with concise relevant information about the library. The color and design will appeal to the audience which will draw them into the site. The style and information on the site will work together to create an informative and classy site that meets the goals of the Heather Hills Baptist Church library.
Target audience: The target audience is Heather Hills Baptist Church members who love to read and wish to learn more about the church library. Also, people interested in joining Heather Hills who are interested in the resources the church provides.
Demographics: The target audience varies in age from children to elderly. The main target audience will be the middle-aged to the elderly. The audience tends to be middle-class, white, conservative Christians. They enjoy reading and are fairly well-educated. Generally, they have low technology skills.
