Travel Agency

Principles Of Design

Balance

Chicago

Proportions

Beach

Rhythem

Water Fall

Emphasis

Washington Momument

COLOR

  • Hue: Name given to color
  • Saturation: Amount of hue in a color
  • Lightness: how light or dark a color is
  • Color system: a system in which a number or code is given to a color
  • Color wheel shows how colors are related to one another
  • Warm and cool colors

    • Color Meaning

    RED:.............Power
    ORANGE:.....Lively
    YELLOW:.....Cheerful
    GREEN:.......Restful
    BLUE:..........Calm
    PURPLE:.....Royalty
    BLACK:.......Despair
    WHITE:........Peace

  • Lightness: how light or dark a color is
  • Color system: a system in which a number or code is given to a color
  • Color wheel shows how colors are related to one another
  • Warm and cool colors

    • Types of color

    Warm: Red. Orange, Yellow
    Cool: blue, Violet, Green

    Line: Gives direction to design

  • Vertical: convey awe or challenge
  • Horizontal: conveys peace and calm
  • Diagonal: adds interest to design
  • Curved: gives soft, relaxed look to design
    • Shape: Refers to form of object
  • Three basic shapes
  • Circle Triangle Square Texture: How something feels
  • Examples: Dull, Shiny, Stiff, Fuzzy, Smooth, and Rough